The Investment Philosophy

At, we believe that the path to long-term investment growth is best taken through smart asset diversification.

History has repeatedly shown that no one is able to successfully time the market over an extended period of time. Instead, having exposure to multiple asset categories has produced higher returns with less volatility over the long term than an undiversified portfolio. We believe this will continue to be the best strategy to utilize going forward.

We also believe that the most efficient and unbiased way for our clients to invest is by holding a diversified portfolio of no-load mutual funds and exchange traded funds (ETFs) based in active, passive, or socially responsible investment styles.

The trust our clients place with us is of utmost importance. We take our fiduciary role seriously. The "Golden Rule" has long been "do unto others as you would have them do unto you." At, we take the Golden Rule one step further and invest our clients' money as we would invest our own family's and friends' money.